NADA MARQUEE

YEAR:Fall 2016

SIZE:13′ x 6′

MATERIAL:Steel Plate

LOCATION:Harlem, NYC

After NADA completed an extensive interior renovation, we focused on creating a new facade to complete our image overhaul. Because of the office’s extremely narrow frontage, less than seven feet wide, we needed to make the entrance stand out from the surrounding businesses and increase our visibility on the street level.

The facade pattern was generated with a simple script that sampled values from a gradient map. The results of this sampling were further subdivided into four standardized hole dimensions. This algorithm also allows for a set amount of randomized deviation within the overall pattern. Once the pattern was set, each plate was plasma cut from 1/4″ steel plate and affixed to a steel frame that covers the existing masonry facade. The assembly is illuminated from behind with LED tube lighting hidden within the assembly.

PROJECT INFO

YEAR: Fall 2016

SIZE: 15' x 6'

MATERIAL: Steel Plate

LOCATION: Harlem, NYC

After NADA completed an extensive interior renovation, we focused on creating a new facade to complete our image overhaul. Because of the office's extremely narrow frontage, less than seven feet wide, we needed to make the entrance stand out from the surrounding businesses and increase our visibility on the street level.

The facade pattern was generated with a simple script that sampled values from a gradient map. The results of this sampling were further subdivided into four standardized hole dimensions. This algorithm also allows for a set amount of randomized deviation within the overall pattern. Once the pattern was set, each plate was plasma cut from 1/4" steel plate and affixed to a steel frame that covers the existing masonry facade. The assembly is illuminated from behind with florescent tube lighting hidden within the assembly.